Amazon UK ran their Amazon Upfronts showcase in 2024 and with the help of us, produced an exclusive keynote spectacle, featuring a pletohora of A-List celebrities taking the stage, to talk about new programs and shows.

Beyond Real took on the live technical production for the event, which included sound, video and live multi-cam broadcast. We worked close with other production partners to create an immersive 10m x 3m LED wall with side wing LED’s to extend the immersive backdrop, which showed incredible live graphics through out the showcase.

We delivered a world class sound system with immersive surround aspects, as well as a full directed multi-camera live broadcast, which was streamed directly to AWS servers to deliver the Upfronts showcase globally to an audience.

Pre-production was only a month on this, as the job was a quick turnaround one, with not much time to spend on anything. We love a challenge like this, as it means getting ride down to business and staying on trajectory right up until the live execution of everything.

We bought our best teams of talented ops and crew together to produce a premium live experiential keynote and broadcast.

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